CBD Oil Keyword Research
This case study was conducted with an out of date of Keyword Cupid.
For the most up to date information, please view our comprehensive keyword research guide.

Get "High" On Rankings


Over the past few years, CBD oil has exploded in popularity.
This is primarily thanks to the growing research on what seems to be the infinite mental and physical benefits of this cannabis derivative.
With this growing popularity comes high competition to rank for CBD related keywords.
It doesn’t help that there are so many types of CBD products and ways to use them.
Thankfully, Keyword Cupid was designed to solve challenges like this.

For this study, our objective is to demonstrate how we can use Keyword Cupid’s functionality to automatically create thematically relevant clusters that will unravel how Google associates our target keywords on their end.
Our tool automatically extracted thousands of keywords from major domains in the industry, such as thecbdistillery.com, purekana.com, nuleafnaturals.com, and royalcbd.com.
It then filtered out duplicate keywords or keywords unrelated to CBD.
This resulted in 700 keywords left to analyze and cluster.


So Many "Hits"

It’s not unheard of to collect 700 target keywords using an ensemble of free tools.
However, a list of this size is challenging and time-consuming to organize.
Even with this list, there are several questions one should answer to sow the fruits of their keyword labor.

  • Should I go after 'hemp oil vs cbd oil' or 'cbd oil vs hemp seed oil' first?
  • definitely 'hemp oil vs cbd oil'
  • Should I create separate posts for 'can you cook with cbd oil' and 'baking with cbd oil' or put them on the same page?
  • How do I acurately organize my keywords to avoid pages overlapping in keyword rankings?
  • Why choose Silo 'gummies for anxiety' instead of Silo 'edibles cbd'?

Keyword Matchmaking From The "Google Heavens"

Keyword Cupid is here to help you answer all of your questions with only one objective, to help you rank in the eyes of Google.
Our hypothesis is simple.
If Google shows similar results for "How CBD Is Made" and "What Plant Does CBD Come From",
then "How CBD Is Made" and "What Plant Does CBD Come From" must be related.

- Keyword Cupid

That's it!

TL;DR
We don't care to answer why or how they are relevant, nor are we trying to reverse engineer the NLP algorithm that produced that association.
Our objective is to place on the same page/silo keywords that Google associates with each other.
This way, we can speak the same language as the Google NLP algorithm.
We solved half a dozen optimization problems and eventually created an ensemble of machine learning models using k-fold cross-validation to optimize the homogeneity and the completeness of the clusters we produced.

Let's see the results, shall we?


Bake and "Bake"

Keyword Cupid analyzes more than 50 results for each query and exponentially weighs the associations in later pages to emphasize the importance of the associations on the first pages.
We expect a lot more similarities if we analyze the full list of SERPs rather than only focusing on the first page.

One of the top-level clusters that immediately caught our attention is "cooking with cbd oil".
When digging further in it, we identify other thematically related clusters such as "cannabis oil recipes", "cbd oil in food", "cbd oil recipes" and "cooking with cbd oil".


"cooking with cbd" cluster

When we examine the cluster "cooking with cbd oil", we see an interesting phenomenon.
The keywords within this cluster are all related to cooking and baking, even though cooking and baking are not equivalent.
Baking is a form of cooking, but cooking has other forms that are not baking.
Nevertheless, for this niche, Google sees them as the same.

It is also surprising that "can you cook with cbd coconut oil" is included in the CBD baking cluster.
This intuitively seems far-fetched as CBD coconut oil is a separate product from CBD oil.
However, the first page rankings show in the Keyword Cupid mindmap UI has a 40% match in the results of "can you cook with cbd oil" on page 1 alone.
This overlap indicated a strong relationship between these two queries in the eyes of Google.
You can use this information to discuss cooking with CBD, branch to baking, and then share recipes with cbd oil and recipes cbd coconut oil.


"Can You Cook With CBD Coconut Oil" Top 10 SERPs
"Baking With CBD" Top 10 SERPs


More Than One Ways... To Vape

One level-1 cluster that emerges from the root is "can you take cbd vape oil orally".
This keyword has a total aggregate impression volume of 10,200 views per month, making it a great candidate for further examination.
Within this cluster, the silos are all thematically related.


"cooking with cbd" cluster

It is alarming that people are looking for ways to ingest an oil substance that is meant to be used with an electronic artifact.
Nevertheless, we can use this as an opportunity to provide content that will educate people on the side effects of such a decision.

Another interesting subtopic under "can you take cbd oil vape orally" is "vaping olive oil".
This is a bizarre thing to search but much like can you take cbd vape oil orally, this is a great chance to write informative content for our readers that they will find useful.


"Can You Take CBD Orally" Cluster
"Vaping Olive Oil" Cluster

Another cluster worth examining further is "how long does it take for CBD to take effect".
This cluster exposes several interesting content verticals that CBD “newbies” would want to know.
The keywords that Keyword Cupid models group together make intuitive sense even though they don’t have the same root words.
In particular, the model understood that "how long does cbd take to kick in" is the same as "how quickly does cbd oil work".


"How Long Does CBD Take To Kick In" Top 10 SERPs
"How Quickly Does CBD Oil Work" Top 10 SERPs

If we take a closer look at page 1 SERPs alone, we see that 7/10 results are identical between these queries.
This pairing is only possible because Google has done a fantastic job capturing the subtle differences between the query’s context.
Correct associations and “freshly-pulled” SERP results allow Keyword Cupid’s machine learning models to reverse engineer the associations and derive this intuitive grouping for a human in an unsupervised way.


The Way You Make Me Feel


Speaking of side effects, we found a top-level cluster with the centroid "can cbd oil make you dizzy".
A centroid also called a cluster "exemplar", is a nominated keyword chosen by the algorithm to represent the cluster.
It is not meant to serve as the best candidate for the title of the page or the URL's slug, but mostly as a recommendation.

When we break down the keywords in the cluster “can cbd oil make you dizzy”, it’s clear they all are related to possible side effects of cbd such as "can cbd make you dizzy", "cbd oil and dry mouth", "overdose on cbd", as well as the opposite intent "does cbd make you feel good".
We can easily deduce that the general intent of these queries is negative and stems from fear around health issues and possible side effects that this product can yield.


"Side Effects" cluster

A very dark but crucial topic that people search for is overdosing and even losing one's life.
Any substance can have dire consequences if the users do not adhere to prescribed limits.
Proper education around putting anything into our bodies is paramount.

The cluster "overdose cbd" is formed of various keywords that are intuitively connected to the centroid.
Once more, Keyword Cupid’s clustering algorithm groups together words that have no similar root but are intuitively equivalent such as "can you overdose", "can you od", and "can you die".
It’s also worth noting that "can you overdose on cbd oil" is contextually equivalent to "can you overdose on hemp oil", which the model reflects in its results.


"Die Overdose" Cluster

Allure Your Senses


The root keyword "cbd oil smell" is another cluster that deserves our attention.
This cluster is intriguing because most of its keywords are related to the human senses.

It’s clear that the keyword "is cbd oil legal in Wyoming" seems out of place.
However, this serves as an important lesson that quality and thematic relevancy of the input keywords is correlated to the accuracy of the clusters formed through Keyword Cupid.Location-based keywords are usually grouped correctly.
However, they can sometimes be misplaced in silos that they don’t belong in. Keyword Cupid tries its best to find a good “home” for each keyword, but there isn’t always one.The user should disregard them in cases like this.

Outlier aside, the clusters on smell and taste identify keyword opportunities related to CBD’s effect on our senses.
Would you create one page talking about smell and taste together or separate them?
We look forward to hearing your answers!


"Senses And CBD" Cluster

"Where Do CBDs Come From?"


The origins of CBD and how it is produced serves as a major introductory topic within this niche.
There could be little to no buyer’s intent and this topic usually addresses people at the beginning of the funnel.
Still, it is an important topic to cover and captivate the reader. This will likely guide them to other parts of the content strategy.

Keyword Cupid broke down this opportunity into two subclusters, "cannabis derived cbd" and "what plant does cbd come from".
It noteworthy that "indica cbd oil for sale" is closely associated with and "what is cbd derived from" and "cannabis derived cbd" because “indica” is the plant that cbd oil is extracted from. Curiously, Google associated the intent of buying the plant to the informational intent of investigating how cbd oil is produced.

By looking at the SERPs, we understand how the informational intent overlaps to the buyer's intent in the next phase of the buying cycle.
The silo "what plant does cbd come from" is important because the keywords within it can be used as H2 headers in an informational blog post to describe the origins and affiliation of CBD oil with the individual plants.


"How Long Does CBD Take To Kick In" Top 10 SERPs
"What Plant Does CBD Come From" Top 10 SERPs

Check The Expiration Date People!


As with anything organic, CBD oil has an expiration date, after which it is not safe to be consumed.
Keyword Cupid discovered a very pure and thematically “tight” cluster with the centroid exemplar "what is the shelf life of cbd oil".


"CBD Shelf Life" Parent Cluster

If we look closer into the keywords within its sub-clusters, we discover that they all have a different intent.
Specifically, queries regarding "shelf life" have a more neutral sentiment. Queries like "how long does a bottle of cbd oil last" or "what is the shelf life of cbd oil" are not charged with strong feelings.
Conversely, queries related to "expiration date" have more loaded intent.
The model identified queries, such as "what happens if you take expired cbd oil", "how can you tell if cbd oil is bad", "does cannabis oil go bad", which are all related to negative emotion.
This is especially true for questions related to the repercussions of ingesting expired cbd oil.
This finding is helpful to form a content strategy that addresses what Google is looking for (because they already told us in their results) and simultaneously discusses the intent of the readers and what they care about most.


Anyone Else Got A Sweet Tooth?


Who doesn’t like gummies? Am I right?

The cluster "gummies for anxiety" has about 7,090 impressions per month.
It is apparent that by looking at the keyword children of this centroid exemplar, the name makes intuitive sense as this cluster is around CBD gummies.


"CBD Gummies" Parent Cluster

There are several orthogonal intents to be found within this cluster.
By close examination, we find that "cbd gummies recipe" encompasses all keywords about making gummies.
This cluster can quickly form the outline to a beautiful piece of DIY content on how to make CBD gummies.

The cluster "cbd edibles", on the other hand, yielded results we wanted to investigate further.
It groups keywords about edibles. This makes sense as per the name of the centroid.
However, it also includes "cbd edibles for pain".
This seems like a completely different intent than "cbd edibles".
Mapping a content strategy around this keyword can alter the direction of the piece of content.


"CBD Gummies Recipe" Cluster
"Full Spectrum Edibles" Clusters

We decided to look further into the SERPS to understand better where this association came from.
Upon examining the top 10 SERPs of each keyword within this cluster, we discovered a significant amount of overlap between "cbd edibles for pain" and the other queries contained in this cluster, like "full spectrum cbd edibles".
There are 4/10 results for page 1 alone that match between the two queries.
Although this association isn’t intuitive to us, the results are close to each other.
We derive from this finding that there could be strong intent for people who have chronic pain trying to combat this with edibles, particularly gummies.

Of course, this is only speculation and further research is needed before reporting such information, such as surveys and interviews of the target audience.
However, this finding by Keyword Cupid provides a head start on the path of a promising study.


"CBD Edibles For Pain" Top-10 SERPs
"Full Spectrum CBD Edibles" Top-10 SERPs

Full Spectrum, Broad Spectrum Or Isolate?


The cannabis oil industry has extensive niche-specific lingo.
One silo that usually requires domain knowledge is "cbd oil ful specturm vs isolate".
This silo contains several attention-grabbing comparisons that prompted us to investigate their relationships further.


"Broad Vs Isolate" Parent Cluster

Full-spectrum refers to oil or product that contains all the cannabinoids naturally occurring in the cannabis plant.
On the other hand, broad-spectrum refers to CBD that has been extracted from the cannabis plant with all the compounds from the plant except THC.
CBD isolate is considered the purest and most potent form of CBD as it contains upwards of 90% cannabinol.

We can see that the groups in this cluster contain silos that compare three different types of CBD.


"Broad Vs Full Spectrum" Cluster
"Full Spectrum Vs Isolate" Cluster

Apart from the comparison intent that emerges, we identify another parallel intent: to understand the meaning of each CBD category; for example, "isolate cbd oil", "what is full specturm hemp extract".
The correct terminology is essential as it is derived from user behavior.

It’s possible to think that since "hemp extract" and "cbd oil" mean the same thing, they can be used interchangeably.
However, our findings tell us that this would be inefficient in sharing our content with Google’s algorithm.
Although it is advanced, Google relies still on a machine that fundamentally understands only 0s and 1s.


Capture MORE Intents!


  • CBD Affiliates Cluster
    Our clustering results are not limited to possible keywords you can target, and return clusters on CBD affiliate programs.
    You can determine which affiliate programs are the most popular by reverse-engineering the SERPs within the affiliate cluster.

  • All About Texas
    Various clusters are related to the legality of CBD in the different US States.
    For example, CBD's legality and availability in Texas has a total of 31,000 impressions per month.
    Per our research, Texas is the most searched concerning this topic. It would be worthwhile to investigate further as to why this is.

"CBD Affiliates" Cluster
"CBD In Texas" Cluster

  • CBD Is Thicker Than Water

    A significant content vertical we noticed is querying about CBD being water-soluble, which is another way to consume CBD.
    Due to the way water-soluble CBD is absorbed, our bodies can absorb almost 100% of the cannabinoids.
    You can explore more keyword opportunities in the cluster we identified below.

  • Comparison Overload

    The cluster "are cbd and hemp oil the same" is filled with content gems.
    The aggregate keyword impressions exceed 130,000 per month.
    We strongly recommend that our readers with interest in this field explore the different clusters and associations Keyword Cupid has created.

"Water Soluble" Cluster
"CBD Oil Comparison" Cluster

In Summary

There is no better time than the present to jump into the CBD realm.
There is ever-growing awareness, popularity, and innovations with each day that passes.
However, with every popular niche, there is also increasing competition and complexity.
To find success, you must understand the keywords you are targeting and how they are structured within your site.

Keyword Cupid clustered over 700 keywords to organize the different uses, products, and search intents surrounding CBD oil.
It understood that Google perceives “baking” and “cooking” with CBD oil to be closely related.
This is important because, in other niches, Google perceives these two phrases as separate.

Our model has also identified content opportunities around safely using CBD oil and potential side effects.
These findings allow you to write informative content that is intuitively obvious to some but not to everyone.

Keyword Cupid also successfully clustered the queries about the senses, creating an opportunity to educate your target audience on the taste and smell of CBD oil.
There are so many insights to be derived from this report that we could go on and on.
We dove into many of these insights but didn’t even skim the surface.

We honestly just provided an overview compared to the totality insights our algorithm discovered.
and see what insights you can apply to your own sites.



Spread The Love To YOUR Project

Are you interested in applying our methodologies to your own project?
Do you want to learn how your keyword list is grouped in the eyes of Google and how to use them in your content to increase their semantic relevancy?

We are ready to help!
Just point our cupid arrows in the right direction!

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