Cookie Policy
Introduction
This Cookie Policy ("Policy") describes how Keyword Cupid and its partners (collectively referred to as “Keyword Cupid,” “KC,” “we,” “us,” or "our") collect and process information
about you on the Keyword Cupid websites (“KC Sites”) through the use of cookies. We use the term "cookies" in this Policy to refer to website cookies and also to similar technologies that
may collect information automatically when you visit the KC Sites (such as pixel tags and web beacons).
For information about our other data privacy practices, please see the Keyword Cupid Privacy Policy.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker.
For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent.
Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers).
Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider.
Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well
as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.
What is a cookie?
A cookie is a small text file that a web server places on your computer or mobile device when you visit a website. This small text file may include a unique identifier that distinguishes your computer or mobile device from other devices. Cookies serve a number of purposes such as letting you navigate between webpages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the KC sites before or whether you are a new visitor. They can also help to ensure that content we display, advertisements you see online, and marketing messages are more relevant to you and your interests.
How long do cookies last?
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies.” These exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are “persistent cookies.” These cookies survive after your browser is closed until a defined expiration date. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.
What other technologies are used to track my website visits?
We and others may also use other technologies for tracking, such as pixel tags and web beacons. Web beacons and pixel tags are electronic images that may be used on KC or in our emails. We use web beacons, for example, to deliver cookies, to count visits, to understand usage of the Keyword Cupid Sites and services, to analyze the effectiveness of KC features and campaigns, and to tell if an email has been opened and acted upon.
What kind of cookies are served through the KC Sites?
The following sets out some ways in which Keyword Cupid uses cookies to track visitors.
Essential or required cookies:
Required cookies enable you to navigate KC and use their features, such as accessing secure areas of the Sites and using KC services. They also recognize your login credentials and provide form tracking so you don’t have to re-enter information.
Categories of cookies
Essential cookies
The activities below are strictly necessary for the operation of this Application and delivery of the Service.
This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Essential cookis may allow the Owner to connect Data with third-party services disclosed within this privacy policy.
This results in Data flowing through these services, potentially causing the retention of this Data.
This Application may also use Trackers to provide a personalized user experience by improving the quality of preference management options,
and by enabling interaction with external networks and platforms.
This Application may use Trackers to measure traffic and analyze User behavior with the goal of improving the Service.
This Application may use Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
Targeting or advertising cookies
We and our third party partners may use information collected using cookies in our services and in our emails to deliver ads about our services displayed to you on third-party websites and applications. We also may use cookies to know when you return to our services after visiting these third-party websites and applications. Our third-party partners may also use this information for third-party advertising. These third parties may automatically collect information about your use of our services, visits to the KC and other websites, your IP address, your internet service provider, and the browser you use to visit Keyword Cupid. You can find some of the targeting or advertising cookies regularly used on KC in the table below.
Analytics cookies
We use analytics, including analytics conducted by third party services, to help analyze how users use the Charitoc Sites and our services. To do this, we and our third party service providers use cookies and scripts to collect and store information such as how users interact with our services, errors users encounter when using our services, device identifiers, how often and for how long users visit and use the services, what pages they visit on our services, whether they act on or open emails, and what other sites they used prior to coming to the KC Sites. We use this information to improve our site and your user experience, such as remembering you when you return to the KC Sites, understanding your preferences and interests, and knowing which of our web pages are visited and what services are most often used.
Social Media cookies
Social Media cookies allow you to log in to KC Sites using your social media credentials.
How to manage or delete cookies on KC
- Cookie opt-out links. You may manage or opt-out of certain uses of many cookies served through KC by using the links provided above.
- Industry opt-out sites.
- Browser settings. Many web browsers accept cookies by default. If you prefer, you can usually change your browser's settings to reject and/or to remove many cookies. On some browsers, you can choose to let the KC Sites place cookies, but choose to reject cookies from certain third parties (such as analytics companies and advertising companies). As the precise means by which you may do this will vary from browser to browser, please visit your browser's help or settings menu for more information. Please note also that if you choose to reject or remove cookies, this may prevent certain features or services of KC Sites from working properly. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.
| Functionality | Company | Website | Manage Settings (Opt-Out) |
|---|---|---|---|
| Essential | KC | https://keywordcupid.com/ | - |
| Advertising | Google Adwords | https://www.google.com/adwords | https://adssettings.google.com/authenticated |
| Advertising | Google Doubleclick | www.google.com/doubleclick | https://adssettings.google.com/authenticated |
| Advertising | https://www.facebook.com/about/ads | https://www.google.com/settings/u/0/ads/authenticated | |
| Advertising | https://www.linkedin.com/ | https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out | |
| Advertising | https://twitter.com/ | https://help.twitter.com/en/safety-and-security/twitter-do-not-track# | |
| Advertising | Baidu | http://usa.baidu.com/privacy/ | https://www.baidu.com/duty/safe_control.html |
| Advertising | Bing | https://www.bing.com/ | - |
| Analytics | Google Analytics | www.google.com/analytics | https://tools.google.com/dlpage/gaoptout/ |
| Analytics | Clicky | www.clicky.com | https://clicky.com/optout |
| Analytics | Crazy Egg | www.crazyegg.com | https://www.crazyegg.com/opt-out |
| Analytics | Optimizely | www.optimizely.com | https://www.optimizely.com/legal/opt-out/ |
| Social Media | Facebook Connect | https://www.facebook.com/policy/cookies/ | - |
E-mail tracking
Keyword Cupid may also use e-mail tracking technologies to monitor the success of e-mail campaigns it operates (for example, recording how many e-mails in a campaign were opened). If you do not want us to track emails we send you, some email services let you change your display to turn off HTML or disable download of images and exercising these rights should effectively disable our email tracking. In addition, you may also unsubscribe from our marketing emails as described in those emails.
Do Not Track
Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not been adopted, the KC Sites do not currently process or respond to “Do Not Track” signals. To learn more about “Do Not Track”, please visit “All About Do Not Track" (http://www.allaboutdnt.com/). In addition to “Do Not Track”, there are many ways that web browser signals and similar mechanisms can indicate your tracking choices, and we may not be aware of nor honor every mechanism.
We maintain the right to update this document periodically
As of today this policy outlines what kinds of content Keyword Cupid will remove from the KC Public and Private servers. Content on the web is, by its very nature, an evolving area. Therefore Keyword Cupid may, from time to time, revise this policy. If we do, that revision will be effective no later than 30 days after being posted to the KC site. If the changes are material we might email you about them. We are committed to helping people tell stories and inform discussions with data. Making this policy clear is part of that.
We welcome your comments.
