We don’t blame you!
Many claim to know how to analyze hundreds of signals to come up with the best structure for your keywords.
Alas, despite their valiant efforts, the advents in NLP and the sheer amount of variables they analyze, they fall short.. for one simple reason..
The “heart of each keyword” is a mystery known only to the “Black Googlebox”.
Most approaches focus on analyzing different variables like TF-IDF, site topical relevancy, saliency scores and NLP ontologies... which is great!
See The Math
The problem is that there is always going to be a bias inserted as these methods can only speculate as to what this "black box" truly does.
Our approach is to scratch all of that and focus on the results without taking anything else into account or trying to hypothesize on what variables may be the most important.